Overview
CUSTOMER
DURATION
SECTOR
TEAM SIZE
Customer & Challenge
41zero42, a creative ceramics company from Modena, combines artisanal craftsmanship with minimalist interior design. For the launch of their pixel41 collection, featuring 41 colors and 20 repeatable patterns, the challenge was clear: how to showcase the collection’s full potential and simplify the customer journey.
Traditional catalogs or photography couldn’t capture the endless design possibilities. Retailers also lacked tools to visualize the final results or streamline material orders. To solve this, 41zero42 partnered with Mumble to create a digital configurator that transformed the way tiles are visualized and purchased.
Takeway
Visualizing endless possibilities
The configurator enables users to explore 20 unique laying patterns, customizing tile colors and grout in real-time. With instant final renderings, customers and retailers can easily visualize the end result, removing uncertainty and enhancing decision-making.
Real-time rendering and simplified choices
The pixel41 collection offers countless combinations of tiles and grout colors. The configurator not only simplifies these choices but also provides immediate previews to showcase the impact of different designs, empowering customers and streamlining the retailer’s role.
Automating orders with precision
The tool goes beyond visualization: it automates calculations and material orders. Retailers receive** exact quantities and product lists** based on customer designs, saving time and reducing errors in the purchasing process.
Setting a new standard in ceramics
In a competitive market, innovation is key. The configurator introduced a never-before-seen solution in the ceramic sector, combining creativity and technology to elevate 41zero42’s brand and customer experience.
